62 percent of employees consider culture as the number 1 hurdle to digital transformation. This is one of the many startling statistics uncovered in my latest culture research report with Jerome Buvat, "The Digital Culture Challenge: Closing the Employee-Leadership Gap."

After studying customer experience, digital transformation and innovation for so many years, I've found that the next big thing in business (r)evolution is culture. The other most interesting thing I've learned is that while businesses are readying or investing in change, the definition of meaningful culture is elusive or inconsequential. Yet, company culture is either the number one catalyst or inhibitor to progress. Culture needs a champion. As Peter Drucker once famously said, “Culture eats strategy for breakfast…”