PeopleBrowsr CEO Jodee Rich spoke today at Sydney's ADMA Forum, Australia's leading conference for direct marketing, in a lively round table debate on "Marketing: Art vs Science." Jodee was joined on stage by a high-powered group of leading marketers on both sides of the question.
Joining Jodee on the 'Pro science' side were: Director, Quantium and Former Chairman of ADMA Board of Directors Tony Davis; and Stephen Ball, Manager - epicenter and Business Development, Graphic Communications, Fuji Xerox The ’Pro art’ speakers were: Robbie Robertson, Managing Director, e2; Kieran Ots, Creative Director, Leo Burnett; and Marque Owen, Director of Video Content, TEDxSydney.
Jodee started off with a short presentation on the development of marketing science:
[slideshare id=14038503&doc=jodeerichadmadebateartvsciencedeck-120822061859-phpapp02]
Let us know where you stand on Marketing: Art vs Science in the comments!