PeopleBrowsr CEO Jodee Rich spoke today at Sydney's ADMA Forum, Australia's leading conference for direct marketing, in a lively round table debate on "Marketing: Art vs Science." Jodee was joined on stage by a high-powered group of leading marketers on both sides of the question.

Brandwatch is making social influence a key part of their social media monitoring tool with Kred. Kred will now be integrated into the Brandwatch platform so social media analysts can quickly and easily pinpoint key influencers.

First we brought you Kred Rewards and now we are introducing another new way to get rewarded for your social activity. We have teamed up with Badgeville to have our extensive Datamine fuel the Badgeville Behavior Platform. Now social activity on Facebook and Twitter can earn you badges, medals and other rewards.

Today we are announcing a new API offering that gives developers and social media the ability to find influencers on any keyword or subject based on deep, public social data.

Spredfast, a social media management company based in Austin, used social data from the PeopleBrowsr Datamine to create compelling infographics about the impact of this year’s South By Southwest Interactive festival.

Our friends at Mashable, the largest independent news source dedicated to digital culture, social media and technology, have launched their mRank social buzz leader boards. mRank tracks posts on Twitter, Facebook and blogs to give an instant view on a topic in real time.

The PeopleBrowsr API was the key to mRank’s viability. Our API provides a comprehensive store of social data going back to 2008 and updates minute by minute. As Mashable put it, “Our partner, PeopleBrowsr, eats the Twitter firehose for breakfast, then moves on to Facebook for lunch, with a dinner made up of the blogosphere. PeopleBrowsr knows data.”

"When Mashable needed real time social analytics for our mRank social buzz leader board, we chose PeopleBrowsr because they have a deep repository of current social data that's indexed, filtered and ready to go," said Robyn Peterson, CTO, Mashable. "The PeopleBrowsr API gives us easy access to public Twitter, Facebook and Blog posts, which we can efficiently build our apps upon.

“The social web gives off the kind of data exhaust we can all use as tea leaves for the future, if we could only collect and understand it. This age has ushered in a true rise of data journalism: We all need to know the numbers, and try to understand them.”

We agree - and we developed the PeopleBrowsr API expressly to help organizations make sense of social data and find opportunities to learn and grow.

Mashable debuted its first mRank buzz board for the 2012 Oscars and posted a summary the next day, including a comparison to social media activity against the recent Grammys. At SXSW, mRank tracked buzz about start-ups to determine which were the breakout stars of the snow.

Visit Mashable throughout the year to see more mRank boards and examples of how the PeopleBrowsr API brings real time social data to life.

Our friends at Visual.ly launched their new Visually Create platform today. Powered by social data from the PeopleBrowsr API, Visually Create is a free automated tool for letting anyone - even non-designers - create attractive, engaging infographics based on deep social data.

Based on over 1,000 days of historical social data, PeopleBrowsr’s Playground is the most powerful social analytics platform available today. With this depth of data, it’s crucial to have visualizations that easily guide your eye to important spikes in activity.

A big thanks to The Next Web, which named Kred and PeopleBrowsr's social analytics platform, Playground, as one of its 'Most Useful Social Media Tools of 2011':

[Playground] is a social media analytics tool which includes 1,000 days of Twitter data at your disposal. Kred, from the same team, is an influence measurement tool that is provides a very transparent analysis of user activity. Both of these tool combined can make your life a helluva lot easier.

Have you tried Playground or Kred yet? Kred is always free for everybody at http://kred.ly and Playground offers a free 14-day trial. Click over today to our site and give it a shot. We would love to hear your thoughts on our platform.

This entry cross-posted at our Kred Blog