The dichotomy of data lies between the freedom and control of information. As individuals, we’re concerned about privacy, yet we fight for transparency. We worry about Big Brother tracking our every movement but in truth, there is not one central governing body. We’re in the midst of an Inverted Orwellian Revolution, in which we curate our own realities by choosing to participate in online communities.

This year marks a critical awakening in the shift of power between those who produce information, those who obtain it, and those who share it. With real-time social media, we are rethinking the flow of information between individual actors, influencers, journalists, governments, and corporations. The recent events surrounding WikiLeaks heightens our awareness of how culture is shaping on the digital frontier. As pioneers in the field of data analytics, we’ve been watching this story through the lens of social research.

From November 29th to December 6th, we extracted all mentions of #WikiLeaks on Twitter to gain a better understanding of the conversation climate on the social web. We wanted to gain insight into how communities were forming groups based on shared beliefs, and the general sentiment surrounding news events. In total, we found 49, 484 mentions of WikiLeaks on Twitter, over a period of 8 days.

Extend your ReSearch.ly Free Trial by a day, simply by publishing a link to a ReSearch.ly Result

It’s been 7 days since the launch of ReSearch.ly, and we’re amazed by the cool search results that you’re sharing online. Since we love to see you play with ReSearch.ly and appreciate the feedback from those of you who have asked for trial extensions, we had an idea. To celebrate our first week live, we’re offering a special promotion to our early adopters: we’re going to extend your 7 day Free Trial for a further 7 days...

As the evolution of the social-semantic web continues, we’re happy to be introducing our game-changing new product, Research.ly. Designed for Online Marketers, Brand Managers, and Social Media Experts, ReSearch.ly creates instant communities in real-time with viral analytics and viral search. With marketers and researchers in the midst of an inverted Orwellian Revolution, ReSearch.ly enables trustworthy engagement in Twitter’s social hub with the most relevant and reliable contextual data.

From Social Graph to Interest Graph

Search is a social act, which relies on the collective trust of communities. These communities are forming instantly around ideas or interests, rather than through social connections. ReSearch.ly creates instant communities from conversational context and is the next generation in understanding the ‘big picture’ of social impressions across relational interest graphs.

“Onto Amazing” is her personal motto for 2011; Onto PeopleBrowsr kicks off her first step. Meet Jennifer Capo, the new West Coast Account Manager. The package she brings is a history of LA film and commercial production, partnerships with celebrity YouTube Channel developers, Project Management from an SF-based Digital Agency, and a secret geeky fascination for the human and robot connection. Did we mention she likes numbers?

Jennifer has worked with Internet Guru Charles Como, underground.net, launching into social communities before communities were social. She's formed mentoring relationships with Thought Leaders Bonnie Reiss (Environmental and Educational game changer), Sheryl Main (Renown Hollywood Publicist), Jennifer Sprague (Marketing Genius), and Mick Quinn (Author and Spiritual Leader).

Hailing from Wales, Tom Powell has recently joined PeopleBrowsr as community manager and activator. In his new full-time role, Powell will help spread the good social word about PeopleBrowsr products and services on influential and popular tech and blog sites, such as social media guru Brian Solis’.

The position confirms PeopleBrowsr’s mission to be a service provider with a focus on customer service and human-powered tech services.

Human-powered, Scoop.ly provides real-time social media data and
analytics, including support for custom data requests.

August 25, 2010 – Looking to augment your mobile broadband story with data on specific demographics and time spent on Facebook? Writing a post about the impact of Twitter in Latin America? With the launch of Scoop.ly, PeopleBrowsr, who has a unique 3-year database of social media content, helps media professionals source credible, real-time statistics on practically any social media topic.

PeopleBrowsr social media expert Brian Solis has just put together a report titled: Facebook and the New Age of Privacy. It’s clear the media has been beating its collective drum over the whole issue of privacy on Facebook; who could forget the Beacon class action suit? And, the 100-million strong community of Twitter users are even more concerned with how Facebook has handled its privacy regulations over the years. However, more important to the conversation is the response from Twitter users, advocating for the openness of publishing, which will strengthen and evolve the social media landscape. The report makes it clear that privacy enforced on social media networks, such as Facebook, will not add to the collective consciousness and the value of human connection, it will in fact hold it back.

How the Electorate Really Felt

Accurately gauging the sentiment of the electorate requires more modern techniques and technology than the two dimensional worm or Nielsen Polls.

Our study captured real comments from over Twenty thousand Australians. The data has yielded both a quantifiable sentiment indices and qualitative comments.

By analysing the real time Twitter stream for keywords, #tags and @names, PeopleBrowsr’s Analytic.ly tool has been able to provide an insight into the psyche of the Australian voting public.

PeopleBrowsr recently lent a hand to PR News, when the publisher asked the team to help them find out what the general attitude of Twitter users was towards JetBlue, after the incident involving flight attendant Steven Slater.

The 38-year-old flight attendant, who allegedly cursed out an entire aircraft, grabbed a beer and then exited the plane by deploying the emergency slide.

It turned out that after reviewing about 18,000 tweets worldwide, the data was neutral and even somewhat positive, in the days after news broke of the event.