At PeopleBrowsr, one of the most interesting and challenging problems we face is fully communicating the value of ReSearch.ly, and we’re frequently asking ourselves: How can someone know what they’ve been missing if they never knew it was there to miss? Ten years ago, for example, how many of us knew that Google PageRank would drastically change the way we look for information, or that Wikipedia would gain credibility as the ‘new’ encyclopedia for collaborative fact-and-information crowd sourcing? Communicating the usability and usefulness of new technologies and new ideas is a fascinating problem to tackle, and we understand that being an educator is also part of being an innovator in a market that’s still evolving and establishing itself.