“To market at the speed of culture, you need to be clear on your purpose. Brands that are clear on this can deliver new initiatives quickly because they understand why they are doing it and how it aligns with their brand values.” - Carolyn Bendall, Head of Marketing, ANZ

Every brand has a life cycle. 

“If you’re not stubborn, you’ll give up on experiments too soon. And if you’re not flexible, you’ll pound your head against the wall and you won’t see a different solution to a problem you’re trying to solve.” ― Jeff Bezos

 In recognition of the vital role played by entrepreneurs throughout the world, I have had the honor to not only speak with entrepreneurs from numeours countries, but also have the honor of being presented with "Presidential Ambassador for Global Entrepreneurship" by Daymond John of Shark Tank. In appreciation, I have created a 3 minute video entitled, "R.O.I. (Return On Ingenuity) — The Most Costly Mistake" on YouTube. https://youtu.be/-zYNVKvt8kA