PeopleBrowsr’s Jodee Rich was recently a panelist at the highly anticipated #OzPolitics conference at Old Parliament House in Canberra.

Jodee (@wingdude) was among a panel of social media gurus and politicians, addressing the growth of online social networking and its impact on federal elections and the broader political Australian landscape in general.

FirstDogOnMoon and Media 140 #OzPolitics Conference.

Hailing from Wales, Tom Powell has recently joined PeopleBrowsr as community manager and activator. In his new full-time role, Powell will help spread the good social word about PeopleBrowsr products and services on influential and popular tech and blog sites, such as social media guru Brian Solis’.

The position confirms PeopleBrowsr’s mission to be a service provider with a focus on customer service and human-powered tech services.

Human-powered, Scoop.ly provides real-time social media data and
analytics, including support for custom data requests.

August 25, 2010 – Looking to augment your mobile broadband story with data on specific demographics and time spent on Facebook? Writing a post about the impact of Twitter in Latin America? With the launch of Scoop.ly, PeopleBrowsr, who has a unique 3-year database of social media content, helps media professionals source credible, real-time statistics on practically any social media topic.

PeopleBrowsr social media expert Brian Solis has just put together a report titled: Facebook and the New Age of Privacy. It’s clear the media has been beating its collective drum over the whole issue of privacy on Facebook; who could forget the Beacon class action suit? And, the 100-million strong community of Twitter users are even more concerned with how Facebook has handled its privacy regulations over the years. However, more important to the conversation is the response from Twitter users, advocating for the openness of publishing, which will strengthen and evolve the social media landscape. The report makes it clear that privacy enforced on social media networks, such as Facebook, will not add to the collective consciousness and the value of human connection, it will in fact hold it back.

How the Electorate Really Felt

Accurately gauging the sentiment of the electorate requires more modern techniques and technology than the two dimensional worm or Nielsen Polls.

Our study captured real comments from over Twenty thousand Australians. The data has yielded both a quantifiable sentiment indices and qualitative comments.

By analysing the real time Twitter stream for keywords, #tags and @names, PeopleBrowsr’s Analytic.ly tool has been able to provide an insight into the psyche of the Australian voting public.

PeopleBrowsr recently lent a hand to PR News, when the publisher asked the team to help them find out what the general attitude of Twitter users was towards JetBlue, after the incident involving flight attendant Steven Slater.

The 38-year-old flight attendant, who allegedly cursed out an entire aircraft, grabbed a beer and then exited the plane by deploying the emergency slide.

It turned out that after reviewing about 18,000 tweets worldwide, the data was neutral and even somewhat positive, in the days after news broke of the event.

Influence is a controversial topic and its measurement and definition are increasingly scrutinized as social media democratizes one’s ability to earn stature and prominence in new online societies. There’s a clear delineation between influence and popularity and it’s important to understand that in social networks, influence is not derived by the quantity of followers, friends, clicks, or “likes.” Nor is it discernible by the frequency of which one participates in their respective communities. While these serve as indicators of influence, they are not necessarily constant factors in its quantification.

Hey Everyone!
We're happy to announce that we have agreed to license the Twitter Firehose.

We are very proud of the strategic relationship that we have with Twitter; we have been working with the Twitter API since 2007.

The power behind PeopleBrowsr is our deep historical data warehouse that has stored and indexed every single tweet in the PeopleBrowsr servers. This data is ready to be searched and organized into "buckets" of conversations held about brands, events, hot and trending topics, top news, demographics, psychographic groups and more.

Tracking voting intentions in real time has now been made possible for politicians and the general public with PeopleBrowsr’s new web app Election.ly.

It’s about time we had another way of watching ‘worms’ and polls when we want to know the sentiment of a country in the lead up to and during a Federal election.

Let's peer into the near future. It's the Year 2040, 35 years after the social networking revolution began. How has human behavior changed? Just how blurred are the boundaries between public and private persona? How much do we share? And, how will this impact on the way we build relationships and find information?
These were just some of the questions analyzed at Tim O’Reilly’s Foo Camp 2010 (held on June 26). Foo Camp is an annual hacker event hosted by publisher O’Reilly Media. It’s described as a birds-of-a-feather session, where smart people get together to discuss technology issues.
Attendee Jodee Rich suggests that the Foo Camp group be called Sotropians, modelled after Xtropians -- people who speculate about the evolution of human beings augmented by social networks.
The panel explored the premise that openness will be ubiquitous by 2040 – when the debate will no longer be private vs. public, but instead public vs. broadcast. Borrowing on the idea of Extropianism, the group introduced Sotropianism, reflecting a concept where social networking and social behavior improve the human condition in many ways.
This includes: greater connectedness leading individuals to become less judgmental; the availability of public profiles and data which will accelerate relationship building; degrees of separation will be narrowed from 6 to 3; markerters will have less control of their brand; geographic boundaries becoming transparent, and virtual villages will rapidly evolve and decline around issues. We can all tap into the collective stream of consciousness to enhance how we learn, shop, do business and make decisions.
Some of the panel speakers included Brian Solis, Deanna Zandt, Mark Pesce, along with Jodee.
Foo Camp people are those who work in fields such as mobile, big data, cloud computing, open government, gaming, open source programming, computer security, hardware hacking and merging technology fields.