If you need proof on how pervasive social networking is becoming to society than look no further than Twitter users' attitudes towards the BP oil disaster and the effect it is having on the Obama administration.

Aware of this, PeopleBrowsr chief data analyst Brian Solis put together a report on the evolving state of public sentiment towards BP and Obama. The goal of his report was to put the spotlight on views and opinions as they evolved over a three-month period on Twitter, starting in March and ending in June 2010. At the same time, Brian set out to show perception vs. actuality by separating the developing attitudes on the state of Obama and BP over these same months. And this is where it gets interesting. When comparing the data, starting with positive sentiment, the nosedive for both is big.

Business development manager Lachlan Maxwell has joined PeopleBrowsr with the aim to further expand the company’s product reach and profit revenues in the Asia-Pacific region.

Maxwell will work closely with the Sydney-based PeopleBrowsr team; product manager Priscilla Scala and chief web strategist Brian Solis, along with business development managers Becky Wang in Los Angeles and Chris Flatley in New York.

With over 13-years-combined industry experience in new digital media and telecommunications, Maxwell’s previous two roles included managing large teams as a business development manager for LG Corp, outsourcing services to the Philippines, and as national sales manager of business directory TrueLocal.

PeopleBrowsr CEO and founder Jodee Rich said Maxwell’s appointment was “a very exciting addition to the PeopleBrowsr team”.

At a breakfast held at the Marriott Hotel in Sydney, Jodee Rich shares his insights on leveraging social media networking as a part of brand marketing.

Jodee speaks about the evolution of communication; from the jungle, to spoken language, to written language and to today’s social media cloud of rich data.

Explaining how technology has helped us share information and how we can now make this data persistent, Jodee says that we are now able to store a lot of data -- creating a real-time historical record.

PeopleBrowsr will present at Gravity Summit in Los Angeles today.

Ad.ly launches today Ad.ly Analytics, an awesome dashboard to better understand your followers and content on Twitter.
We've really enjoyed working with the Ad.ly team and we're very proud of the result.

On Ad.ly Analytics, you can see:

As Twitter adoption travels from the left to the right of Rogers’Diffusion of InnovationsBell Curve, mainstream consumer behavior gathers momentum, manifesting into influential and telling market indicators. This invaluable behavior and sentiment eventually becomes deafening and without actively monitoring and analyzing this movement, we miss opportunities to learn, grow, and help.

We need a prescribed lens into the real-time thoughts, observations, and experiences of real people, unfiltered, to make informed decisions and both lead and evolve along with our markets.

What's version 1.3

Posted by @NurtureGirl on Netsquared

Enrich your experience of the N2Y4 conference by getting the information you want from the social media streams. Try using Peoplebrowsr.com in the following 5 ways, and then adjust to fit your taste and needs.

Why I switched from Tweetdeck to PeopleBrowsr

A lot of you have been asking and quietly wondering why I’ve switched from Tweetdeck to PeopleBrowsr. Rather than trying to explain this over and over, I’m going to give you a comparison right here. The fact of the matter is that there’s too much in PeopleBrowsr to actually put into a single tweet!

Many of you know that I’m something of a power tweeter. I send a lot of tweets out, and I spend a lot of time paying attention to a lot more. When I’m tweeting a lot I tend to want to talk to many many different people. Social networking is all about engaging with the people you meet online, and if you’re following as many people as I am it’s a huge challenge to see what they’re doing.