When pitching an idea to high-level influencers he doesn’t know personally, Alan See, the chief marketing officer of CMO Temps, has found that two things will happen before he hears a “yes” or “no.” “The influencer is not going to investigate your solution,” says See. “At this point, they don’t care what you’re selling.” Instead, they’re going to look you up on social media to see “if there is a danger in not calling you back,” says See.

Over the years I have learned that the best type of marketing is word-of-mouth (as most of us would know) and the best way to get word-of-mouth marketing is by forming and nourishing relationships. Relationships are what successful businesses are built on and the best way to market yourself and your business.

Their Twitter profile looked legitimate. It had a professional looking picture, a well written bio and a customized banner.

Are you able to get noticed by your target users on social media?

Do you want to make your presence felt on the major social networking platforms?

Increasing your social media presence can be highly beneficial to your overall online marketing efforts. When more of your target audience recognizes you, they’ll not only follow you, but will also share your content and help you get the most out of your social media marketing.

Developing a personal brand is only half the task. How you market and communicate your unique and compelling brand can make or break the best intentions. Here are some tips on How to Market Your Personal Brand.

According to its latest figures, Moody’s donated a total of $4.9 million in 2013. Raymond McDaniel’s commitment to philanthropy has benefitted Moody’s overall business. The company saw its revenue increase from $3 billion in 2013 to $3.3 billion in 2014. 

As the trusted leaders of enterprise expose their true selves to be more personal and more engaging with their audience, their wonderful eccentricities also shine through.

Everyone knows you need a business plan, yet many entrepreneurs don’t realize a marketing plan is just as vital.

This is the success story of a son endeavouring to build his father’s empire.